Case Studies
ActivStyle Case Study
Riverside unlocks full potential with organic expansion and add-ons
ActivStyle, a full-service medical supply company specializing in incontinence products, makes life easier for caregivers through rapid home delivery and exceptional customer service. ActivStyle’s owner chose to partner with Riverside because the firm could support ActivStyle and exploit its growth potential. Riverside launched new products, penetrated untapped marketing channels and performed an add-on acquisition to create a platform of growth. The rapid execution of these bold steps resulted in an immediate increase in revenues.
Riverside’s growth initiatives included:
- Upgrading management and hiring a new CEO and CFO
- Enhancing internal compliance program
- Expansion into several new states
- Launching a direct response TV ad program
- Implementing a program to cross-sell non-incontinence products
- Acquiring competitor Senior Care Services, a leading provider of incontinence products to Medicaid eligible recipients in 17 states.
Gross IRR: 48%
Gross cash-on-Cash: 1.9x
Return to Case Studies