Case Studies
Adventures In Advertising Case Study
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Riverside builds upon a strong foundation with specialized operational expertise
Adventures in Advertising (AIA) is a network of 325 independently owned franchisees and affiliates providing local, personalized promotional products to companies, schools, groups and other consumers. AIA enables small business owners to benefit from a much larger company without compromising their local approach to sales, marketing and customer service.
Riverside’s operational expertise and familiarity with the franchising field was the perfect complement to enable AIA to build upon its past success. By leveraging Riverside’s skill and experience, AIA continues to seize new opportunities as it stands at the forefront of the promotional products industry.
Riverside’s operational skills:
- Resolved complex franchising tax issues and provided accounting guidance
- Cut costs while increasing sales to deliver great EBITDA growth
- Provided a continuous process of growth through selling new franchises and adding sales affiliates
Gross IRR: 64%
Gross cash-on-cash: 4.3X
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